The importance of your site is determined by linking. Search Engines like Google rate how important your site is by how many links there are to your site.
The most important thing about links is to keep it relevant. If the page you link to is relevant to the content on your site this is good. If the site is relevant this is better. Not all links are created equal.
Here are some ways to get quality links to your site:
Reciprocal Links.
They are not of the value they once had in determining the importance of your site. They are still good but you must make sure that it comes from a site that is on the same or similar subject to yours.
Writing Articles
This is one of the best ways of creating links back to your site. This can have a viral effect as webmasters take up your article and post it on their site or send it out in a newsletter. Articles you submit must have a link back to your site. Most article directories allow you to place a link in your bio section. There are hundreds of these article directories that you can post to. Here are some you must make sure to include: EzineArticles.com, ArticleCity.com, and GoArticles.com.
Link Farms
A link farm is a site with scrolling pages of endless links. They allow you to place your link there no strings attached. If you come across one run the other way. They are considered part of a spammer’s network. Linking to these sites can actually damage your ranking. Google will downgrade your links and your page rank.
Directories
Links from directories can be very helpful in upgrading your ranking. This is especially so from such directories such as DMOZ and Yahoo. You can also look for other respected directories. Try to get your site listed with DMOZ. It can be very difficult but if you keep submitting it every 4 - 6 months. Search for the best category and keep trying for it.
Yahoo directory is a little easier to get into but not painless. There is a yearly charge of $299 to be listed in the Yahoo directory. Google sees Yahoo directory as an authority and this is very helpful in building your ranking.
Another important thing you can keep in mind with regard to linking is anchor text. Anchor text is the words that are actually linked to the hyperlink. Here’s an example: To download this product click here. The click here is the anchor text. If you did a search with Google using the words click here, you will find that that keyword points to Adobe Acrobat reader. The reason is that many sites point their user to this page to download acrobat reader for free as this is needed to read PDF files.
An anchor text link that uses the keyword or key phrase is far better. For example if you were targeting the keyword phrase; “low cost web hosting” You would anchor it this way: “to really benefit from our low cost web hosting here are some pointers” The keyword phrase we are targeting is our anchor text.
These are just some of the ways we can use to increase our page rank in the search engines.
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