Internet 4 Profit

The first three steps to Internet business success are: (1) choose the right market… (2) choose the right product… and… (3) choose the right marketing process.

Once you have those three steps in place it’s time to build a big responsive list.

You may have heard that the money is in the list. Absolutely true. The problem is less than 10% of Internet marketers know how to build their list. So let’s discuss this all important topic.

My belief is that 90% of your success online depends on your ability to drive traffic to your site… and then… to get visitors to opt in to your email list. Making that happen is simple enough if you follow these steps…

STEP ONE: Adopt the mindset that list building is the focal point of your business. In other words, put all your effort into getting people to opt in to your list. Everything you do should have this single end in mind.

The second part of the process is to put up a landing page with an opt in web form. The reason you give website visitors for opting in is to get a free information product (like report or audio or ezine subscription) they want.

Finally, start marketing the opt in page. A number of website marketing methods exist. They all have their good points and bad points. Below are the ones I like.

My favorite ones include: article marketing… ezine advertising… and… reciprocal joint ventures.

Article marketing is simple. You write up a 500 to 600 word article about a topic your market is interested in. At the end of the article you include a resource box with a link to your lead capture page.

It’s a good idea to get a couple of articles out each week. Use article submission services to submit the articles for you. Doing it yourself takes forever.

Ezine advertising is powerful. In any market a number of ezines (or electronic newsletters) exist. The publishers of these ezines will accept both articles and ads. The ads are either classified or solo emails. Solo emails work better.

Since you are building a list, use ezine ads to get people to the opt in page. That’s the whole point. The more people you get there the more will opt in and the bigger the list will grow.

The idea behind joint ventures is to leverage someone else’s list. This has to be done in a mutually beneficial way. They promote your lead capture page and free offer and you promote theirs.

Make sure you approach joint venture prospects with a list that if of similar size as yours. If you don’t have any list yet you can still make this work by finding out what you can do for the joint venture partner.

Another huge point: Do something every day to drive traffic to your lead capture page. Consistency is the big key to growing your list. The more you focus on traffic generation the bigger your list will get.

In the next article in this series, we’ll discuss how to make money from your list.