Internet 4 Profit

One of the top business, sales, and marketing experts on earth is Mr. Dan Kennedy. Dan has won international recognition as a “millionaire-maker,” helping people in dozens of different businesses turn their ideas into fortunes.

Entrepreneur Magazine says Dan Kennedy has 101 money making ideas for any business owner. One of the things that make Dan unique is his ability to take his principles and apply them to any industry or business. He currently works with clients in over 50 different businesses, industries and professions. In any given year, he’ll earn $250,000 plus in a single month just providing direct-response and direct marketing advice and strategy.

Kennedy’s value is best measured by what he has been able to do for the mom and pop business that is failing in every way. They’ll turn to Dan’s methods and in months will go from high debt to zero debt and revenues of over $200,000 a month.

On the other hand there is Dan’s marketing consultations with billion dollar information marketing company Guthy Renker. Dan helped U.S. Gold increase its revenues by millions. The list goes on and on.

In the case of my business, Dan brought it to good health with one simple principle I wasn’t applying. I think it is a principle ignored by many businesses. It is the principle of total customer value. Basically, the crucial skill of having relationships with existing customers is an essential profit center. He sees it as even more vital than how well a business is attracting new customers.

Taking this principle to heart, we revitalized two of our businesses to stability, then profitability, by becoming excellent at customer service. Part of that means learning how to deal with and engender loyalty in your after they have had a problem with something you are doing. Now there are definitely problem clients out there and they need to be fired as customers. But many times, it is a great client who may bring more future business, if you can make the situation right.

It is no surprise that customers can complain about any number of things. It could be the product, prices, or your service. Also, even when all those things are excellent, some customers just find things to gripe about. Whatever happens, avoid the temptation to simply ignore them. Instead own up to the problem and calm the situation by:

Thanking them. Even if they made a comment in way which was impolite, thank them anyway. Do not play the victim and take any of this personally. Remain calm and composed.

Start your response with: “Let me see if I understand you completely.” Then restate the person’s complaint back to them. What this accomplishes is vitally important. First of all, it gives the customer a chance to cool down. It also shows the client that you are truly listening and are serious about their concerns.

Finding at the very least one thing in their complaints that you agree with. It doesn’t matter how unfounded their complaint is in your mind, you should pick out one major point you agree with. Build your response around that point. For instance: “Well, Mr. Johnson, I can totally relate to you being upset about the late delivery. I will make sure that it doesn’t happen again. Now, about your other concerns. This shows them you are not defensive about the situation, and you are not interested in making excuses, but solving the problem.

Solving the customer’s problem. The client picks a fight, not to fight, but to be heard and make you understand that there is a problem. It’s your role to play along and stay locked in on solving the problem. These situations handled correctly are when true customer loyalty is build. Success here adds to your total customer value and your profits.

I have no doubt that these lessons saved my business. Refocusing and staying locked on the concept of total customer value can, by itself, turn your entire business around. It can go from dull and pain inducing to exciting and profitable. Dan’s “Magnetic Marketing” is loaded with these sorts of techniques. Simple, inexpensive if not free, and having a quick noticeable impact on profits.

Dan backs up Magnetic Marketing with a full year’s money back guarantee. Anytime you want to send it back, there will be no hassles, just a full refund. I think that many times, the student really has to be ready for the right teacher appears. With a new business, with limited money to lose, missteps or wrong trails can destroy you before you even start. If you are already going, but just haven’t solved the riddle of how to market for big money profits, you might be ready for Dan Kennedy and the magic of Magnetic Marketing. It could make all the difference and you have nothing at all to lose.

Simply walk the path of the millionaire business men. I am betting Magnetic Marketing and all Dan’s other real world profit making teachings will be the bedrock of your business and all your future businesses.