The prospects in your market all harbor secret desires.
Keep in mind that people are always interested, first and foremost, in the things they desire and want. Knowing what those desires and wants are puts you in a position to…
Get Them To Buy
In other words, if you want to sell more products and services, you must learn to target those wants. Here’s how it’s done.
The number one thing to keep in mind is that consumers are fearful. They are afraid of being taken advantage of and ripped off. So they take your claims with many a grain of salt. If you know what I mean.
They don’t want to believe anything you say about the product for sale. They are also afraid of making a mistake… and… getting burned… again. In a figurative way, they are…
Clutching Their Money Close To The Vest
For this reason, you must make them feel comfortable. Like so…
Provide your real contact information. In other words, include your name, company name, snail mail address and phone number on your site. Stop hiding behind an email. Your prospects are afraid you don’t really exist. Give them proof that you are, in fact, for real and you’ll get more sales.
Next…
Prospects, in general, are looking for the best deal they can get. They don’t want to lose out to someone else. You can use this fear of loss to your advantage.
Fear Of Loss Is A Greater Motivator Than The Opportunity For Gain
To get the greatest response, build urgency into your ad. Whenever possible have a deadline when the sale ends.
Let’s see, what else?
Oh yeah, people in general want to prove they are better than others. They want people to look up to them and be in awe. It’s true. This feeling of superiority goes beyond mere vanity. For the most part, we are all insecure and want an elevated status in the eyes of others. Especially friends, family and co-workers.
Write your promotions with these wants and desires in mind. Always remember that prospects want to feel comfortable… they want great value… and… they need to feel like making this purchase from you will boost their status.
Your sales numbers will skyrocket if you do these things.
Recent Comments