Are you constantly searching for the “Holy Grail” of Internet Marketing? Instead of falling prey to every new “shiny object” the comes out, you need to actually do something!
Don’t get me wrong, there are amazing marketing techniques out there that you could be using. And there are a lot of products that teach you how to market better. Always, always continue to learn and grow. When you stop learning, you’re sunk.
You might actually find that the top experts disagree with each other on what techniques to use. Stupid but, this is because there is only one true judge of marketing… testing!
You need to test everything you put into practice, otherwise, you’ll never know what works.
Successful Internet marketers will agree that there is one, and only one, “secret” to Internet marketing.
If you sit back and do nothing, you will get nothing!
Successful markers are always doing something. If you sit on the sidelines and read, learn and study without ever taking action, you’ll never make any money.
Start doing something…even if it doesn’t work!
Marketing online takes a lot of “practice”.
If you want to become a better copywriter, learn and study, but then take massive action and start testing what you’ve learned against your existing sales letters.
A simple fact that almost no one seems to mention is that even some of the most successful companies in the world only expect one out of seven products they create to be a success.
Claude Hopkins, considered to be the forerunner of many of today’s direct response strategies, recorded this in his book “Scientific Advertising”:
“There are many surprises in advertising. A project you will laugh at may make a great success. A project you are sure of may fall down. All because tastes differ so. None of us know enough peoples desires to get an average viewpoint.”
The first website project to create might not work. If you’re smart about it, and keep working, you will learn from it. And your next project may be a wild success.
The reason you may not be making money right now could be that you have the wrong product or are targeting the wrong market. If you can’t explain to me in one paragraph exactly who your targeted market is, then you aren’t ready for success on your site.
Test different products, and different markets. Test advertising in different locations. Test different ads. Only through testing and tracking can you figure out what works.
The trick is to keep your testing small. Started PPC campaign, test an ezine ad or two, run some banner ads.
Set up a small budget of say $50 - $100 every month just for testing (more experienced marketers have a much higher budget for testing).
Never spend any money on advertising where it will put you out of business. It should be as small and risk-free as possible at all times.
If you can’t afford to spend any money on advertising, and start with free traffic techniques.
There’s dozens of great free techniques that you can use. However, never spend more time on them than you can afford to lose.
Time and money are essentially the same thing, as you become more successful, time is the resource that you can never replace.
The secret to Internet marketing is to “do, not just learn”.
Even if it doesn’t work out quite as well as you plan, keep doing it or add in other elements and aspects to your business.
The second Internet marketing secret is a lot like the first. It’s simply “don’t give up!”
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