Internet 4 Profit

The address of your website right after www is called the domain name, as in ‘Google’ in www.google.com.

So what goes into making a domain name a good one?

On no account, should the web address of your site be a difficult one to write or remember. The address is supposed to help, not be an obstacle. You can definitely think about the name of your company for a domain name. On the other hand, you can also favor a phrase that promotes your own identity and what you are offering.

Also, make sure not to be too opinionated about your domain name. Ask others if they find it good, and make note of others’ reactions to your domain name.

While registering a domain name that your main company website will use, I will indicate certain things that you should avoid:

1. Avoid the use of hyphen because it enhances the possibility of forgetting your domain name while typing your name into the browser or even at the time of sending e-mail to you. This is problematic.

2. Strive not to use digits in your domain name. For instance, if it is 3.com, you have to make everybody aware that it is not ‘three’ but ‘3′.

Now, with regard to your domain name, I will show some positive things:

1. Though unnecessary, it is convenient to use ‘.com’ as a part of your domain name. People normally tend to forget addresses ending in ‘net’ or ‘org’. Also, confidential e-mails end up going to wrong addresses because of this.

2. To just make it better than others, try keeping simple spellings.

3. Make it as short as possible as the maximum length should be 3 words or 20 characters.

For your main company domain name, the above-mentioned aspects have to be taken into consideration with due importance. It is noteworthy that hyphens, numbers, and non-.com domain extensions can be applicable to your secondary sites. But, for your company’s main domain, follow the above ones. Should my domain name end with .com?

A ‘.com’ site: It is known to everyone that ‘.com’ is the most preferred and the most commonly-used extension on the internet. So it would be suggested to stick with ‘.com’ sites rather than the ones ending with ‘.net’ or ‘.org’. However, you may find it a bit difficult registering a domain with the .com extension since many domains with common words have already been booked.

It is important to know that ‘.com’, ‘.net’, ‘.org’ actually indicate three different things. Commercial purposes are indicated by ‘.com’, network purposes by ‘.net’ and non-profit purposes by ‘.org’. Nowadays, this strict division does not hold. Choose any of the extensions available for domain names without thinking too much about these ins and outs.

Using uppercase and lowercase letters

As capitalization does not make any difference, your domain name can have thus anything ranging from numbers to letters or even to dashes.

Using dashes in the domain name

It’s better for you to remember that you might face a situation where your desired domain name has already been purchased, whereas, the same name is available with a dash. Make yourself familiar with the problems of using dash, although, sometimes it remains as the only option for you.

1. For communication purposes, using a dash is a strict no-no. Users may find it difficult to remember where the dash was located, and they might land up at a wrong website.

2) Dash is often left out by people as it is always difficult to use and uncommon to type.

How much does a domain cost? A domain name gives you the exclusive right to use that domain, and no one else can use it. For this, you will be required to pay an annual fee which may range from $6 to $50, based on the service of the registration. But remember that you haven’t ‘bought’ the domain, but just taken it on rent.

It is your choice whether you wish to use a cheap registrant whose service over a period of time is doubtful. But remember that a saving in the short term might cost you in the long run. You should stress on the access control panel domain when you are registering for your domain. As far as the domain registrars go, many of them permit the webmasters to edit the domain hosting, manage the DNS records, and also widen the domain so that transfer of the domain from one registrar to another becomes easy through the internet, without requiring any support. This gives you a lot of control and freedom as a webmaster. If you have got registered under a particular registrar, you will never want to bear the effect of any mistake incurred by the registrar, if you have settled on the domain for a fair period of time.

So keep the things mentioned above in mind before selecting a registrar and registering your domain with them. Is it okay to let someone else handle my domain name?

Well, there is not any problem to do so but it is expected that you remain the owner or administrative contact of the account to fight shy of any probable problems in the future. For an instance, you may not be able to edit the information in your domain name setup needed to shift your site files to a new web server in the future. Being not the owner or administrator of the domain name, you can’t be able to direct browsers to your site’s new location.

There are more than 20 million registered domain names so getting one may give you a lot of satisfaction. Registering a good unregistered domain for the future may make a lot of sense as well. But keep in mind that it should be in line with your business, and you might be required to spend a lot of money for it as well.

The research on the subject which is expected of you as a marketer will make you familiar with a variety of opinions. You can also be sometimes discouraged by your choice of domain name. Nevertheless, there are two common points.

1. Choosing your domain name at the very outset of your business plan is perfect in a competitive market.

2. Once you choose a name, make it first to select.

In conclusion, buy the domain names that have fascinated you even if you haven’t resolved your business plan. If it is bought at a reasonably priced registrar like GoDaddy, then it is not very expensive. You can resell it in the future or perhaps even improve it with creative content. But, you may not get it in the future if you do not buy it at once.