It is becoming simpler all the time to launch a new website. Should you do it?
If by chance you are a:
Owner of an existing business,
Plan to start a business,
Work for someone else,
Have a hobby,
or an Opinionated social commentator
If any of these are true, you should strongly consider starting your own website.
Business owners: this should be obvious. With more and more people online every day, you are walking away from sales if you do not have an internet presence.
You are setting up a business: do it correctly and include a website as part of your overall strategy right from the beginning.
Employee: yes you read that right. Perhaps some explanation would be helpful. As an employee, there are at least two kinds of sites that would be helpful to you.
First, begin a personal website dedicated to whatever field you are working in. Do it today. Do not consider any type of site other than a blog.
Second, if your are employed by a firm of any size at all, you can start a site that addresses some aspect of that firm. You work on this project on your own time. At some strategic point in the future, you casually mention to your supervisor that you are working on this personal project. This will show you are serious about your work and will likely keep you off the chopping block if layoffs or “restructuring” occur in the near future.
Hobbyists: a website is an optimal way of letting the rest of cyberspace know what you are up to.
Social commentator: if you feel strongly for or against some topic, a website can help spread the word far and wide.
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